BERNADETTE FITZPATRICK

Full stack CMO. High performance, high passion brand builder and storyteller with bias for action. Creatively driven, data inspired. Expert in driving growth, innovation and ROI for consumer brands.

A forward-thinker motivated by aesthetic as much as the analytic, I am focused on building and maintaining brand relevance and desirability while driving growth. A marketing and creative executive with 20 years of experience in the luxury beauty and fashion industry with over a decade working with LVMH, most notably with Sephora during a time of the most significant growth for the company. I am a marketing leader who utilizes both analytical and creative thinking to drive brand engagement and performance, delight consumers, and increase traffic and conversion. My expertise lies at the intersection of brand strategy, creativity and leadership while championing digital transformation and innovation.

I am an enthusiastic, passionate leader who excels at motivating teams and fostering innovative thinking through promoting curiosity, encouraging diversity, and empowering my team members. Being highly emotionally intelligent, I have a strong ability to connect and communicate with my team, understand their needs and foster efficient collaboration to achieve common goals.

Never satisfied with the existing nor the expected, I am constantly discovering subcultures, chasing the zeitgeist, consistently challenging the norm, envisioning the new and next.

Core Competencies:
Brand Strategy, Creative Direction, Consumer Engagement, Communications, Digital Marketing, Content Marketing, Omni-channel Marketing, Ecommerce Management, Performance Marketing, Etailing, Social Media, Media Strategy / Planning, Affiliate Marketing, Data Analytics, Public Relations, CRM, P+L Ownership, Brand and Product Development, Storytelling, Organizational Development, Executive Leadership.