The 'Live Intimately' campaign sheds light on the fact that people have been conditioned to hide their vulnerability, which stands in the way of intimacy. Bare Necessities found that nearly two thirds of women do not feel they have a close connection to their body, so the brand partnered with renowned photographers, directors and multi-disciplinary artists Tierney Gearon, Mayan Toledano, Luke Gilford, Lelanie Foster and Olivia Bee to capture their most intimate moments between themselves and their loved ones to show what modern intimacy really looks like and support others in their personal intimacy journeys.
Creative Director: Marie Bliss Delpy
Copy Creative Director: Julie Redfern Davis

Bare Necessities, an online intimates retailer with an established history of inclusivity, found itself at a crossroads. They needed to retain their core older audience, while building relationships with a younger one. Our task was to develop a new brand strategy that expressed their unique DNA through a lens that would connect with both of their growth audiences, and then redesign the web experience, optimizing for key business metrics and applying the new branding.

BARE by Bare Necessities is a new line of intimates, co-created with more than 20 years of customer relationships and feedback. BARE by Bare Necessities combines Bare Necessities' fit expertise with best-in-class designs to create intimates that fit every body. Feedback incorporated into the collection includes an extra row of hook-and-eyes and bralettes built around supportive cups.

We partnered with Celebrity fashion stylist Kate Young to help customers solve the most uncomfortable intimate apparel issues through the brand's newly redesigned website in a problem-solution module that offers tips on how to find the best fit for your unique needs.

https://www.tribedynamics.com/blog/benefit-cosmetics-retools-marketing-efforts-around-social-good

Lead omnichannel brand experiences, marketing strategies and implementation across all owned, earned and paid channels.

Brand and Digital Marketing
Creative and Content
Communications (Social Media, Public Relations, Influencer Marketing)
Ecommerce / Etail
Experiential Marketing / Events
Retail Marketing
Business Development
P+L Management
Philanthropy

JLo Beauty

Pioneered SEPHORA's digital footprint as one of the first in the retail industry to utilize digital content to push beyond traditional limits and challenge the way people interact with brands. 

Responsible for the inclusion of the in-store experience to be part of a full omni-channel marketing strategy.

Defined and led Sephora’s brand identity and expression in the US by building and maintaining an omni-channel look, feel and voice for the brand, the tenets of which are true today.

Spearheaded the brand’s 360/omni-channel content marketing strategy.

Pioneered SEPHORA’s digital footprint as one of the first retailers to utilize digital content marketing to push beyond traditional limits and challenge the way consumers interact with brands.

Working directly with the company's
co-founders, I was tasked with repositioning the visual identity of this fast-fashion jewelry brand with a focus on digital marketing, social media and e-commerce.

Collaborated with Francois Nars on omni-channel creative execution for partner activation of fashion beauty collection and supporting marketing efforts.

Charged with developing creative marketing strategies for product launches that extended beyond the brand's singular print and tv campaigns into digital, social, and experiential content and communication.

Work with consumer engagement team to create fresh, compelling and relevant omni-channel content for the fifty year old skincare and color brand.

Developed a creative brand expression for the launch of Kat Von D Cosmetics that encapsulated the brand DNA of this reality star tattoo artist as translated into its eponymous beauty brand.

Designed and developed creative strategies for direct mail and national advertising for the luxury jewelry brand.

Developed overall brand identity: look, voice, and vibe for this iconic brand's development of an elevated beauty product line that was in line with the Hello Kitty brand DNA.

Photographer: Ruven Afanador

Repositioned creative execution of still life photography for more upscale look and impactful feel.

Worked in tandem with the Beardwood + Co agency to define and develop the brand identity for a new line of jewelry developed by Baublebar exclusively for Target.

Working directly with the brand founder, developed brand re-positioning and visual identity including product packaging, e-commerce site and social/digital strategies.

Responsible for developing a model image that is elevated and aspirational as this startup jewelry brand elevates the quality and price point of its product.

VIEW MORE HERE:  https://vimeo.com/album/2719215

Partnering with the Lipman Agency, provided creative direction and omni-channel marketing strategies for seasonal campaigns with a strong emphasis on consistent story-telling across all channels with experiential, social and digital immersion.

Photographer: Terry Richardson
Models: Hillary Rhoda, Karolina Kurkova

Worked collaboratively with brand founders to develop brand identity, packaging and overall marketing and creative strategies.

Developed creative marketing strategies for digital, social and experiential content and communication for the launch of Love fragrance.

Developed creative brand expression that encapsulated the brand DNA for this Japanese-inspired lifestyle brand as translated  into its eponymous cosmetics line.

Worked directly with brand founder Marcia Kilgore,  to develop brand identity, packaging, site design and photography as this entrepreneurial spa brand expanded into an LVMH owned omni-channel retailer.

Developed creative and marketing  strategies for successful partner activation between Dior and Sephora based on A/W 2011 RTW collections. Attended Paris show and backstage to strategize and develop all social/digital content in support of launch.

Developed cohesive holiday digital marketing and social media campaigns based on influencers Rachel Zoe, Nina Garcia and Michelle Phan.

Design direction and execution for seasonal direct marketing creative for the luxury leather goods brand.